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Ginny L. Robert  

Empowering Entrepreneurs for over 30 years

Ginny L. Robert is a small business writer, trainer, and mentor. She writes and publishes business planning workbooks, develops business plans, and provides comprehensive training and coaching to startup and existing small businesses.

She specializes in designing and delivering small business training programs, in conjunction with one-to-one coaching, to thousands of dislocated workers, women, minorities, individuals with disabilities, and others interested in self-employment. She has delivered these training programs throughout New York State, with a successful start up rate of 49%, well above the national average of 35%.

Ginny has written two small business planning workbooks: Let’s Write Your Business Plan and Building Your Future in Self-Employment. Originally written in 1988 and 2010, both workbooks were revised and updated in 2021 and are in their 10th and 3rd editions, respectively. The workbooks are used by individuals as self-directed guides and also by organizations that provide entrepreneurial training and advising.

  • The Wall Street Journal has recommended Let’s Write Your Business Plan, and more than 100,000 copies have been sold.

  • The Empire State Development Corporation gave Ginny an Award for Excellence for starting and retaining the most small businesses in the Entrepreneurial Assistance Program (EAP) in Upstate New York.

  • Ginny was honored by the U.S. Small Business Administration as the Women in Business Champion in the Syracuse, New York, district of Upstate New York.

  • Ginny was recognized as one of the Top 10 Best Small Business Development Center Advisors in New York State.

Ginny has more than 30 years of diverse small business management and training experience. She holds an MBA from Binghamton University and a BA in education from Bradley University. Her areas of specialization are business plans, marketing, and training.

A native of Chicago, Ginny has lived in Upstate New York since 1980. She enjoys traveling, the beach, cooking, entertaining, and spectator sports.

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