This comprehensive workbook covers all aspects of the small business startup process, from evaluating the feasibility of self-employment through establishing operations. It can be used by individuals as a user-friendly, self-directed workbook or by organizations as the textbook in entrepreneurial training programs.
Based on more than 30 years of experience in small business ownership, entrepreneurship training, and mentoring, this 159-page workbook is designed for individuals considering self-employment, including dislocated workers, women, minorities, and individuals with disabilities. It provides practical, easy-to-follow, and interesting information on the topics that follow.
The advantages and disadvantages of self-employment
Common causes of business failure and how to avoid them
The legalities of starting a business
Evaluating feasibility – self-assessment
Evaluating feasibility – the business idea
Evaluating feasibility – financial considerations
Market research: understanding your customers and competitors
SWOT Analysis: Strengths, Weaknesses, Opportunities and Threats
Developing your business plan
Developing your marketing plan
Choosing an appropriate location
Developing your financial projections
Managing your risk – small business insurance
Selecting a legal structure
Planning and reporting taxes
Ginny has a well-established businesss and has been a leader in guiding small businesses to success through her outstanding consulting and business planning workbooks.
- SARAH E. DISBROW, Energy Codes Conversations
- STEPHEN SNITCHLER, Planning Associates of the Southern Tier, LLC
She's good and knows what is good.
- ROBERT GERARD, Oughten House Foundation, Inc.